Retail Media & Customer Experience
The store is no longer just a place to transact, it’s a powerful media and engagement channel. Our Retail Media & Customer Experience solution transforms every shelf into a dynamic touchpoint, enabling retailers to deliver targeted promotions, influence purchase decisions, and create richer in-store experiences in real time.
From Store to Media Network
Retailers are uniquely positioned to monetize their physical stores as media channels.
With this solution, your store becomes a retail media network, where brands can:
- Run targeted, measurable in-store campaigns
- Influence shoppers at the point of purchase
- Access real-time performance insights
The Value it Unlocks
Shoppers make the majority of purchase decisions at the shelf. Yet, traditional in-store communication is static, generic, and disconnected from customer data.
This creates a missed opportunity, not just to influence buying behavior, but to unlock new revenue streams through retail media.
This solution bridges that gap by turning physical stores into , data-driven, programmable environments .
Retailers can deliver relevant, timely, and personalized messaging ,directly at the point of decision, while brands gain a powerful channel to promote products in-store. At the same time, real-time testing and analytics enable continuous optimization of pricing and promotions.
The result is a more engaging shopping experience, stronger customer loyalty, and incremental revenue through both increased sales and retail media monetization.
How it Works
The solution connects ESL infrastructure with customer data platforms, loyalty systems, and mobile applications to enable real-time, targeted engagement at the shelf.
Promotions and content are centrally managed and dynamically delivered to ESLs based on predefined rules, such as:
- Customer segments (via loyalty or app data)
Reach the right audience with personalized, relevant messages - Product performance and demand
Promote what's trending and drive high-performing products - Time, location, or store conditions
Adapt content based on time of day, store traffic, season, weather and more - Campaign objectives or brand partnerships
Align with your goals and partner promotions to maximize impact
Retailers can run multiple campaigns simultaneously and adjust them in real time, ensuring messaging is always relevant and impactful.
A/B testing capabilities allow teams to experiment with different pricing strategies, promotional messages, or content formats, measuring performance and optimizing continuously.
In addition, ESLs can act as digital gateways, using QR codes or app integrations to connect shoppers to richer experiences such as product information, reviews, or personalized offers.
Key Capabilities
- Dynamic in-store promotions at scale. Deliver and update campaigns instantly across all stores
- Personalized, data-driven offers. Target customers with relevant messaging at the shelf level
- Seamless integration with loyalty and mobile ecosystems. Bridge physical and digital channels for a unified experience
- Built-in A/B testing and optimization. Continuously test and refine pricing and promotional strategies
- Engaging digital shelf experiences. Use rich content to capture attention and influence decisions
The Business Impact
- Increase conversion rates at the shelf
- Boost average basket size through targeted promotions
- Unlock new revenue streams via retail media partnerships
- Strengthen customer engagement and loyalty
- Improve ROI on promotions through real-time optimization